One in five Swedish children can’t swim, despite the fact that they live in a land of lakes that is surrounded by sea.
Through VR, the Swedish Swimming Federation and sponsor E.ON introduces a group of children to three members of the Swedish swim team, who escort them into the water and help them to overcome their fears by taking a virtual plunge. Later, the children are taken to a real pool to meet the same swimmers, who encourage them into the water where they play happily and begin to learn to swim for themselves.
- A reach of +230 million
- Various influencers and journalists praised the initiative including The Next Web , UploadVR , Campaign , Trend Hunter , Swimmer’s Daily, ze.tt, Pullbuoy, Creativity, Road to VR and many more.
- Thousands of VR-goggles ordered and still counting
- Massive response in social media creating a large debate around the topic
- 84% of those who saw the project say they now ‘like’ or ‘really like’ E.ON. That’s a 19% increase in likability, or a staggering 380% of the target achieved.
View the VR-clip with goggles: