What if sharing a cute image could save the koalas?
The endangered koala probably gets more likes in social media than dollars in donations. But that’s all about to change.
The Australian Koala Foundation’s new social media initiative, Like for Lives, urges people to post a picture of a koala on Instagram or Facebook together with the promise: For every like this picture gets, I will donate 50 cent to savethekoala.com
Mobile/desktop website: http://www.like4lives.com/
And the Like4Likes-Instagram page is here