Take Action Against Discrimination In Sport With The #FlamingStar Social Movement.
EuroGames is one of the world’s largest LGBTQ events. Founded to combat discrimination and promote
and support the right to practice all sports regardless of gender or sexuality.
Being completely unknown for almost all.. How do we drive awareness around equality in sport? Put
Stockholm as host city on the map? And give people the opportunity to show their support?
The #FlamingStar initiative uses Twitter (the world’s most democratic tool) and the official EuroGames
Stockholm logo as an empowering symbol of the fight against inequality in sport.
How it works
Users on can sign-up to ‘Carry the Flame’ exclusive for 15 minutes and join the movement.
The following have already carried the #FlamingStar: Sweden’s Minister for Health Care and Sport
Gabriel Wikström, sport stars like Nilla Fischer, Thomas Hitzlsperger, Glenn Hysén, Anton Hysén and
media like Runner’s World, Women’s Health, Out Magazine, LBB plus many many more.
Both #flamingstar and #eurogamessthlm became trending topics several times during the campaign
and #flamingstar also became the most trending hashtag against discrimination in the world.
The event resulted in a great success including over 5500 participants and over 250.000 visitors
from all over the world.
But even more importantly, what started as a single tweet contributed to placing a serious issue
firmly on the global agenda.
Link to work
Link to SR-interview about #FlamingStar (in Swedish)
Jakob Jansson/Eurogames talks with SR