Porteur – Ride with Glasses


Jimmy Östholm är inte vilken cykelentusiast som helst. Han har vigt större delen av sitt
liv till att förbättra upplevelsen för cyklister. För ett par år sedan startade han Porteur,
ett cykelmärke som kanske är mest känt för sin unika design, men också för One-for-One
samarbetet med UNICEF.

För att stärka relationen mellan varumärket Porteur och den innovationsdrivna målgruppen,
ville Jimmy som först ut i Norden, utforska möjligheterna kring cykling och Googles nya
storsatsning Google Glass.

På Ride with Glasses kunde du under sommaren följa Jimmys resa och läsa om alla tester
som han gjorde med Google Glass. Syftet är att ta på sig ledartröjan för vad som kan bli
framtidens cykelupplevelse, ge mer frihet och säkerhet till cyklister och inte bara driva Porteur,
utan hela branschen framåt.

Exempel på test: The Beauty of Biking

Något som började som ett relationsbyggande projekt mellan Porteur/Jimmy och cyklister
har skapat ett så stort intresse både i målgruppen och branschen, att Jimmy inom kort
kommer att lansera en helt ny typ av produktinnovationsidé på Kickstarter.com baserad
på Google Glass. Stay tuned..


Länk: Ride with Glasses


LG G3 – In Flight “Low On Battery?” Smart Banners




The battery life of the LG G3 smartphone is currently superior to all other smartphones on
the market including iPhone, Samsung Galaxy and HTC One.

LG is therefor targeting passengers using smartphones on Norwegian Air’s wi-fi system to
promote its longer battery life. (as there are no battery chargers nearby.)

The ads recognized the hardware, compared it to the G3 and delivered a customized message:
Low on Battery?” followed by “Level up with a LG G3 and surf until touchdown“.

After only a few days, the story had been picked up by loads of blogs, tech forums
and newspapers worldwide.

Read more about the campaign here:
Mashable The Drum Creativity Hot Sauce

VIASAT ❤ SPEED (the world’s first Reinsta-ad)

The Formula 1 season has just started on Viasat Motor and it has never been more exciting for the Swedish F1 fans. For the first time in 23 years, a Swedish driver is challenging the elite in the highest league.

In homage to the Swedish driver, Marcus Ericsson, Viasat launched the world’s first Reinsta-ad based on a slightly unfortunate series of pictures.
The user “27Shine” wanted to immortalize Marcus debut at the Jerez Circuit on Instagram. But to capture the rapid F1 car on picture turned out to be easier said than done: in 7 out of 9 pictures, the car was missing.

The Reinsta-ad (ten images in total) was published on a number of F1 related Instagram accounts, see example below:



Formel 1-säsongen har dragit igång på allvar på Viasat Motor. För att hylla den svenska F1-föraren Marcus Ericssons intåg i högsta serien gjorde Viasat (världens första?) Reinsta-annons baserad på en aningen oturlig serie bilder.

Debuten för svensken skedde på Jerez-banan i Spanien, något som användaren ”27Shine” ville föreviga på Instagram. Men att fånga Marcus på bild visade sig vara lättare sagt än gjort. På 7 av 9 bilder saknas bilen helt i bild.

Reinsta-annonsen (totalt nio bilder + slutruta) lades ut på ett antal motorrelaterade Instagram-konton, se exempel nedan:



LG Electronics is one of the leading providers of consumer electronics but had not been able to establish a strong position in the Nordic TV market. It´s not a brand that tech magazines or “hi-fi nerds” talks about in general. But in February 2014, LG launched their new OLED-TV, the world’s largest and slimmest (only 4 mm) OLED TV.

How could we get the target audience to experience how slim a LG OLED-TV really is? And spread the word?

The new LG OLED-TV is a true hifi-revolution including a 55″ screen, curved shape, unbeatable picture quality by the OLED technology and much more. You can not really imagine how thin 4 mm actually is, and that was the insight we wanted to dramatize. The strategy was in short: Bring the right message at the right place, for the right audience.

We realized that leading Nordic hifi magazine, “Sound & Vision” also happened to be exactly 4 mm thin. A coincidence leading to a unique product demonstration on the spine.

The unique product demonstration and media placement was published on the spine of leading Nordic hifi magazine “Sound & Vision” and quickly attracted attention of over 500 technology sites and blogs around the world, including Gizmodo, Mashable, The Verge, Feber.se, Itavisen.no and computerworld.dk (some of the most prominent media to create awareness among the target group), which in turn generated a large spread in social media and truly emphasizing the LG Electronics tagline: It’s All Possible.


Xide – The Ultimate X-Mas Playlists


Xide is an alcopop with a simple message: No history. No Tradition.
When one of our biggest traditions, Christmas, was approaching – Xide wanted to inspire people to celebrate it in a new way.


Many are looking for the perfect X-mas playlist on Spotify. A playlist that doesn’t contain the usual X-mas track played every year.



Through a banner on Spotify, people could direct access new and different Christmas playlists such as X-mas Jazz, X-mas Metal and X-mas R’n'B. The playlists were collaborative and you could add your favorites.


In 10 days, more than 5000 songs were added to the playlists and almost 2000 followers.

Live demo of the banner here: Xide – No history. No tradition.

LG – Xmas Story

(OBS: LG Xmas Story börjar vid 01:00 in i videon)

Inför fas två i LG:s kylskåpskampanj “The Inside Story” flyttade det twittrande kylskåpet till nordpolen. Under två veckor uppfyllde självaste Jultomten svenska folkets önskningar genom det live-streamade kylskåpet och varje dag hade man chans att vinna en julklapp för den bästa önskningen.

Önska kunde man göra genom både Twitter och i ett formulär på www.lg-insidestory.se. Bland julklapparna återfanns några av LG:s storsäljare som LG G2 och G Pad tillsammans med mer ”juliga” klappar.

Till kampanjsidan:


LG – Follow the Most

Att ha flest följare har sedan länge varit en outtalad tävling bland Twitter-anhängare. Men vem följer egentligen flest? LG:s senaste kampanj ’Follow the Most’ är en kapplöpning om att följa flest konton på Twitter.

Med överlägsen prestanda, fantastisk skärm och kraftfullt batteri är nya LG G2 den ultimata mobilen för den moderna och inbitna smartphone-användaren. De som hänger med i sociala medier och följer väldigt många bör därför använda LG G2 för den bästa upplevelsen.

Upplägget är mycket enkelt: Är du en av dem som följer flest konton på Twitter den 31 januari så blir du den lyckliga vinnaren av LG:s nya storsäljare.


Till kampanjsajt: www.lgg2.se/#followthemost


VIASAT – The Ultimate Love Letter to Sport Fans

E-mail marketing don’t typically scream “creativity,” but this Scandinavian campaign for VIASAT
defies convention with its smart use of the media. VIASAT, a broadcast company, loves sport.
That’s why they offer the broadest range of sport 
in Scandinavia. We wanted to promote this in a direct email. 


#somuchbetter -> #somuchbetterspp


How do you get lots of people talking about retirement savings? On Saturday nights?

“So Much Better” on Channel 4 is the most popular Saturday TV-show during fall in Sweden.
The hashtag #somuchbetter is always #1 on Twitter trending topics during Saturday nights.
Retirement savings, on the other hand, is something almost never talked about on Twitter.

SPP, a pension company, is a sponsor of this year’s “So Much Better” and to become a topic
of conversation we decided to kidnap the hashtag #somuchbetter with a new promoted hashtag
called #somuchbetterspp

It quickly became the “official” So Much Better tag during the evening and after a few hours
there were thousands of tweets made together with​​ SPP who also tweeted about pension using 
the same hashtag.

LG G2 Smartbanners (Recognize and Respond to Competitors’ Hardware)


In fall 2013, LG launched the new G2 Smartphone.
It was quicker, smarter, had better display and longer battery time.

How could we get other smartphone users to consider a LG G2?
People who love their iPhones, Galaxys and HTCs?

We chose to confront them. On their own phones.

We created smart banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.

The banners gained click rate up to 830% higher than average. (*Source Havas Media)
After only five days, the banners had been picked up by 7,130 blogs, tech forums and newspapers worldwide.





LG – The Inside Story (the world’s first tweeting refrigerator)


Campaign site (translated demo version)

To raise awareness of the new range of door-in-door refrigerators from LG, we needed to get the buzz going online. The Internet is full of lively conversations, but when was the last time someone had one about a fridge?

We created the world’s first tweeting refrigerator. The fridge was set up at the production company “Baluba” run by Swedish comedian Peter Settman and his friends. Every time someone opened the doors, the fridge sent out a tweet with an attached live video stream. People got an “inside” view into the daily work and a chance to see visiting celebrities.

We didn’t have to start the conversation. The fridge did it for us: several international news sites picked up the story about the worlds first tweeting refrigerator.
But not only that: the search word “LG” rose by 32% in Sweden during the campaign. The campaign message spread globally to over +1.200 influential blogs and newspapers which gave LG some well earned PR. Estimated PR value = 1.7 million Euro. Earned media with a reach of 76 millions.

How it works

VIASAT – The Battle of Premier League (Fan Livebanner)

Viasat Football is the number one channel for football fans.

To kick-off the new Premier League season, fans could show their passion in a live banner.

It soon became a serious love game between supporters of rival teams.

The ad was updated in average every 8th second on Sportbladet (the largest sports page in Sweden).

View demo banner ->

Stockholm Pride – GOWEST (Become a cyber spy for equality)



Facebook activation
Instagram activation

In 2012, Russia passed an anti-gay propaganda law that banned gay parades for a hundred years. Subsequently, Russia saw a surge of hate crimes motivated by homophobia. No one acknowledged this or came to their support.

Since a strict control of media was imposed, we needed to find new ways of reaching out and spread the word about the situation.

We urged people to compose a tweet-invitation on gowest2013.com to invite Russians westward to Stockholm Pride. 
The tweets were automatically translated into Russian and the geotag was changed to a Russian city as we were aiming for the trending topic list inside Russia.

After only 3 days, GOWEST became a trending topic. An incredible wave of tweet-invitations was sent from the website reaching 3,7 million Russian Twitter-accounts. International media and influential celebrities picked up the story, which resulted in the festival being mentioned 10 times more in media than previous years. Number of attendees to Stockholm Pride rise by 33%.

The campaign also inspired many other initiatives supporting the Russian LGBT-community. But more importantly: What started as a single tweet contributed to placing a serious issue firmly on the global agenda.

More about GOWEST and the subsequent movement:

Fast Company I Huffington Post I LGBT Weekly I Wall Street Journal I Swedish Television I Aftonbladet I Yahoo I DN I RT I ESPN I QX I Sweden’s Foreign Minister Carl Bildt I Swedish Radio I Gay Star News I Salon.com I BuzzFeed I Huffington Post I Out.com I CBC I Femen.tv I Huffington Post I Pink News I The Local I Nyheter24 I Finest.se


Stockholm Art Week – Stockholm is your Canvas


Our brief was to put Stockholm Art Week on the map and create buzz. We took it literally and created an app that captures your movements on a map of Stockholm using GPS, and transfers this to an artist who paints the movements on a real canvas. Your ‘art walk’ became a brush stroke on the co-created art piece. People could visit www.stockholmisyourcanvas.com and see how their brush strokes – and the whole canvas – came to life through a live streamed link to the artist’s studio.

The campaign generated PR for Stockholm Art Week in local and national TV, radio and newspapers as well as international buzz online. The finished canvas was displayed at the closing party and then sold. The were used to support young artists in Stockholm.

View site View app View banner


SAW_siten SAW_App-icon SAW_banner









Porteur – 1for1


Providing people in the developing world with simple means of transportation can make a huge difference in their life. We created a new bicycle brand and product to address this issue – in a both practical and pragmatic way. For every bicycle sold, we donate a UNICEF bike to children in need. One for One.

View campaign overview:


Visit Porteur.ccPorteur on FacebookPorteur on Twitter

Skärmavbild 2013-03-17 kl. 22.01.42